The news that Kate Moss has teamed up with Spanish retailer has sparked waves of excitement among customers and the early sneak peek of the campaign have greatly helped increase the anticipation. Now, the wait for the Mango spring/summer 2012 ad campaign is finally over and we can finally decide if it was worth the wait. Much like the overall spirit of the brand, the campaign lensed by Terry Richardson adopts an elegant yet relaxed perspective which shows the star’s natural beauty.

Denim, simple tees, feminine pleated dresses, embellished belts or classy short leather jackets might seem like pretty basic pieces, but they can be easily mixed and matched for creating gorgeous outfits with little effort and just a touch of imagination. Kate’s relaxed allure and spectacular looks are a conclusive evidence of this often underestimated style principle. Despite not being focused on closely following mainstream trends, the high emphasis on dresses still reflects a concern with following the main style direction for the new season.

The accent on tasteful attire options is immediately evident and it’s quite easy to understand why accessories are not used as a way to create new points of interest but rather as a functional touch that completes the picture without making significant changes. Cuff bracelets, fringed handbags and sparkly earrings and elegant yet comfy sandals are the simple yet fabulous additions the Spanish retailer focuses on for the latest campaign.

Last but certainly not least, the styling choices are also worth mentioning as they have a major contribution to the overall vibe of the campaign. The styling ensured by  Geraldine Saglio is kept simple and classy with only a few textural touches in terms of hair styling and a classy, natural makeup look which can easily work for different events and circumstances. A creative return to style basics can be incredibly refreshing and the ad campaign does a fabulous job reminding us of it.

Photo courtesy of Mango