It’s time we take a look to the newest Longchamp ad campaign for the Kate Moss for Longchamp spring 2011 handbags. Gorgeous Kate Moss is back again for another season and stars in the advertising campaign looking absolutely amazing in these seventies-inspired images. The photos were taken in the sunny, dreamy Marocco by Alasdair McLellan.
After spending a few years as the brand’s face, Kate Moss signed up with the French label in order to create a special line. This is how their relationship moved onto another plane and Kate Moss for Longchamp was born. “I’ve been working with Longchamp for a while, we just get on,” said Moss.
Now, this is the third collection made by the famous supermodel for Longchamp. Named “Faraway”, the spring/summer 2011 twelve-piece collection has three lines, “Faraway Chic”, “Faraway on the Road” and “Faraway Exotic”.
Since we were eagerly waiting for a new warm season, we were also extremely excited to see the new Longchamp ad campaign. Well, a new season requires a new campaign with Kate Moss holding a Longchamp handbag. However, we are always amazed by the results and we must admire the originality and their ability to constantly come with different themes and ideas.
“What fascinates me most, now that we have shot our ninth campaign for this collaboration, is that each time she manages to be completely different, to take me completely by surprise, even though the photo is always Kate with a Longchamp bag. We respect her talent and her professionalism, and I think she appreciates Longchamp, both the company and its products. It’s a good mix!,” said Sophie Delafontaine, creative director for Longchamp.
The Kate Moss for Longchamp campaign consists of a series of photos taken in the beautiful Morocco, where Kate Moss is seen sporting stylish outfits against an incredible, exotic background and a warm Moroccan sun.
Photo courtesy of Longchamp