Ann Taylor has been going through a process of redefining its image for a more modern yet still extremely sophisticated allure. For this purpose, the label has began a fruitful collaboration with renowned actress Kate Hudson this spring. It seems that the efforts have paid off as we get to see her again. For Ann Taylor, the new season is defined by elegance and femininity. The star encompasses these characteristics perfectly which is why the new ads are so eye-catching.

Pops of color, subtle trendy vibes and a concern for showing off a woman’s beauty through classy ensembles that play up her best features are all part of the new campaign’s style perspective. Simple options work incredibly well when it comes to creating a gorgeous polished look and the uber intuitive combos the label offers as inspiration are extremely useful for proving the concept’s value. It seems that the peplum trend is definitely becoming an integral part of the mainstream looks as more and more retailers are including it in their new season offerings.

One of the simplest ways to adopt this trend is to opt for a monochrome outfit which is pretty much fail proof and doesn’t section the body which can be an important advantage if you want to create the impression of length and draw away attention from possible problem areas. Body conscious dresses are another great buy highlighted in the campaign. There’s something extremely chic about letting your body shape being closely revealed and the confidence to pull off this look just makes the look even more covetable.

Simple yet effective accessorizing touches make the looks more refined in mere seconds. The label recommends layered bracelets with the same classy allure as the ideal outfit enhancers. Naturally, the beauty choices also play a huge role. Subtle waves or classy buns along with a simple makeup style complete the sophisticated allure created by the covetable pieces.

Photos via Ann Taylor Facebook