Karlie Kloss fronts the latest Moda Operandi spring/summer 2013 campaign. The supermodel, who is now officially a Victoria’s Secret angel looks as gorgeous as ever in the new season alternatives from the website. The new Moda Operandi campaign is titled La Vie En Rose and highlights some exciting alternatives that instantly demand attention. Floral prints for spring feel a little cliché at times, however, the ads manage to bring a sense of freshness to the widely used concept.
The new season is all about making a statement and opting for bold feminine options is definitely a simple way of stealing the spotlight. The new ads sure have a glam accent attached to them. A gorgeous dress can go a long way when it comes to creating a spectacular effect. Playing with accessories can go a long way in adding a fab accent to the new season offerings. Karlie Kloss[link] shines in the new Moda Operandi S/S 2013 campaign as her natural charm and elegance shine through.
Artistic director Taylor Tomasi Hill talked to Grazia Daily about the new Moda Operandi 2013 campaign: “Our theme ‘La Vie en Rose’ captures the romance and femininity of the season. Featuring vivid patterns and unique design elements, our favourite pieces from Thom Browne, Marc Jacobs, Rochas, and Suno completed our vision”. Co-director Lauren Santo Domingo described the process as uniting different concepts: “I love dreaming up ideas and concepts and seeing them evolve into beautiful images,” she stated.
Romantic vibes at their finest are the focus of the Karlie Kloss for Moda Operandi spring/summer 2013 campaign. If you’re looking for elements that combine elegance and refinement without going over board, the new ad campaign is ideal for making a statement. Go for femininity with a bold touch this season to impress from the first glance every single time.
Photos: Moda Operandi