Check out the campaign that not only made us ooh and ahh but also has us already dreaming about sunny summer days. Channel the Californian style with this refreshing and fun collection coming from Juicy Couture. Stock up on seriously stylish blazers and jackets, whimsical ground-skimming dresses, oh-so-pretty skirts and an array of eye-catching accessories. A rich color palette ranging from ultra-modern navy blue and dust to punchy shades of pink and orange is bound to give a fashionable boost to your wardrobe.
Beautiful model Anna Selezneva is featured in the Juicy Couture spring/summer 2012 campaign styled by Melanie Ward and shot in Beverly Hills by renowned Dutch duo Inez van Lambswerde and Vinoodh Matadin. LeAnn Nealz, president and chief creative officer of Juicy Couture, told Women’s Wear Daily that, “I loved how Inez and Vinoodh make Anna look — she is the quintessential Juicy girl. We also worked with them to make the essence of Los Angeles a main character in the campaign, to emphasize the laid-back glamour inherent in our DNA.”
The brand’s campaign will be released in the March issues of certain glossy magazines such as Vogue, Elle, Vanity Fair, InStyle and Glamour. Besides the printed campaign, Juicy Couture will also release a digital video. Made by filmmakers Santiago and Mauricio Sierra the digital campaign features models Mirte Maas and Kasia Struss.
Update your wardrobe for the season ahead and inject a great dose of optimism and glam with comfy, effortlessly chic clothes and accessories. Think feminine cuts, sexy heels, lovely arm candy, multi strand bracelets, message bangles, charmy pendants, roll-worthy necklaces and earrings, and add an extra kick to your dressing. In this context, it’s hard not to be swept away by the generous amount of cheerful goodies seen in the newest Juicy Couture spring 2012 collection.
Photos courtesy of Juicy Couture