The forthcoming resort collections are full of excitement as fashion designers went wild with their creations bringing new and innovative statement styles to the fashion scene. One of the fashion brands that has enjoyed an increase in popularity is Juicy Couture and the label’s resort 2013 collection is showing off the characteristics that helped push the brand to fame.

Long gone are the days when Juicy Couture based its creations on various color velour sweat suits as now the brand’s president, LeAnn Nealz decided to switch things up a bit and create flirty feminine designs that are a bit more grown-up yet still playful. Variety is the buzzword in fashion especially when it comes to resort-wear as this is the collection that lasts the longer on the shelves and Jucy Couture’s resort 2013 collection is packed with oh-so-fresh and feminine fashion designs that will make you have a difficult time limiting yourself to choosing just one favorite piece.

From the début of the first fashion piece featured in the collection, a high dose of chicness and casualness made their presence felt, thus underlining the wearable, all fashiony style the designer wanted to bring through the designs, allowing women to adopt a statement style that doesn’t scream opulence.

Focusing on bringing garments that are both sporty-chic as well as ultra feminine, the designer channeled her energy into creating classic separates and sophisticated dresses that have the power to make heads turn, so you can have the chance to adapt your outfit to the occasion as well as to your mood.

Stylish blazers and shirts paired with skinny fit jeans look amazing and give a certain iconic feel to the collection while the pretty dresses, whether created for day or evening, offer a high dose of sexiness and femininity to the collection. The garments that underlined the brand’s fun and sporty chic style were represented by boyfriend jeans, floral print leggings and crew-neck sweaters, so dare to browse through the super stylish designs and find the ones that suit your needs. Apart from the stylish patterns, the details that give that high-end appeal to the collection are the sequin and gem embellishments, lace and mesh fabrics, the color blocking patterns as well as the stylish flirty fun prints that make the collection feel like a breath of fresh air after a ‘heavy in darks’ fall fashion season. Perfect for women who want to underline their fashion forward style, Juicy Couture’s resort 2013 collection is definitely packed with plenty of new season must haves, so check out the new styles and pick your favorites!

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