The Juicy Couture spring/summer 2014 campaign is out! Models Rosie Huntington-Whiteley and Emily DiDonato give us a glimpse into the new season’s coolest ensembles for the warm months of 2014. Shot on the sunny Venice Beach in California, the new ads lensed by famed duo Inez van Lamsweerde and Vinoodh Matadin are defined by an effortlessly cool vibe. Behind the scene photos of the new ads, which were styled by Carlyne Cerf de Dudzeele, have been unveiled in early November via Snapchat for 24 hours, however, it’s only now that we’re seeing the full story.
As always, the label focuses on bringing casual ensembles with a youthful spin, even though more polished looks with a trendy vibe are also included. If you see the sandal season as the perfect excuse to indulge in the vibrant tones that instantly make a statement, you’ll have plenty of cool options to choose from in just a few months, from tracksuits to cool accessories like baseball caps or fun cross body bags which can help spice up even the simplest of looks.
Bold jewelry is another trick the label uses to make the new looks stand out. The rule? The bolder, the better! From choosing statement necklaces to layering bracelets, there are plenty of ways to make it happen. If you’d rather add a trendy vibe to seasonal looks, metallic pumps can be a great choice. Metallics were still present on several spring 2014 runways, so you can safely include metallic elements into your new season wardrobe. The new Juicy Couture spring/summer 2014 campaign brings an interesting idea worth using as inspiration.
The new Juicy Couture spring 2014 ads also offer quite a few cool ideas beauty-wise. After all, a cool hairstyle can instantly make a big difference in the overall vibe of the look. Big curls are a great choice for making your look more interesting and still maintain an effortlessly cool vibe.
Photos: Juicy Couture