The Juicy Couture fall 2013 campaign was just unveiled and it’s filled with sexy and inspiring ensembles. Though everytime we see a fall campaign in the middle of summer we have a nagging sensation that summer will be over before we know it, however, the array of covetable options makes us feel more at ease. After all, it’s easier to look towards the future if you know that there will be plenty of good things to see and, fortunately, the Juicy Couture fall 2013 campaign doesn’t disappoint.

For its new season campaign, the brand has enlisted the help of models Andreea Diaconu and Edita Vilkeviciute. They are the ones that give us a glimpse into the label’s bold new style approach for the months to come through the lenses of Inez van Lamsweerde and Vinoodh Matadin. The new Juicy Couture fall 2013 ad brings an interesting mix of boldness, edginess and femininity. Boho vibes, bold animal prints and rock chic accents for an edgy allure all in one fab campaign is a rare combo, yet the label makes the change and brings a myriad of covetable pieces in the spotlight.

Juicy Couture Fall '13 Campaign

Must haves of the upcoming season according to Juicy Couture? Chic moto jackets, wax treated jeans, sexy dresses or bold prints and metallic accents along with statement accessories that instantly steal the spotlight. Despite the relatively low number of ads presented, the label definitely brings plenty of fab pieces to inspire fashionistas. A pleasant surprise considering the fact that the fall 2013 collection we’ve seen not so long ago made us anticipate a much more subdued campaign.

Juicy Couture Fall Campaign

The new Juicy Couture fall 2013 campaign brings interesting choices on all fronts, especially accessories. Bold yet practical handbags to modern pumps and fab statement necklaces or edgy metallic bracelets are just a few of the interesting style suggestions that the brand will bring in the upcoming months. We can’t wait to see more options from the label.

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Photos: Juicy Couture