The 22-year-old Puerto Rican model Joan Smalls was signed as the new international ambassador of Estée Lauder. She will appear in a global advertising campaign set to be released in May 2011 representing the brand’s cosmetics and skincare products. Smalls is the third model signed by Estée Lauder in 2010, joining models Constance Jablonski and Liu Wen, with whom she filmed a TV commercial in New York.
Aerin Lauder, senior vice president and creative director for Estée Lauder says about their choice: “Obviously she’s beautiful, but she’s confident, happy, elegant, well-spoken, and grown-up, and it really comes through in her pictures. When we pick someone to represent the brand, it’s about her personality, too. It’s not just the face. You find yourself not being intimidated by her beauty, but drawn in by her warmth.”
This year seems to have been an incredible one for Joan. Her modeling debut took place in January 2010 as the exclusive model in Riccardo Tisci’s Givenchy couture presentation. Then, she modeled for all famous designers, such as Marc Jacobs, Prada, Louis Vuitton, Gucci, Jil Sander, Derek Lam.
Speaking about her new role as global ambassador of the famous brand Estée Lauder, Joan said: “When I found out I was in my hotel room in Milan during Fashion Week. I started jumping on the bed like a little girl. The hardest part was keeping it secret – even from my parents.”
Joan Smalls told ‘W Magazine’ that she realized that she wanted to be a model “when I saw on E! True Hollywood Story how much a model can make and how I can achieve a better living for my family and me.” Moreover, she describes herself as being “caring, funny and astute”.