When it comes to clean and chic elements in fashion Jil Sander is the master to focus on and since her fall 2013 presentation is quickly nearing, we couldn’t help but wonder if her minimalist approach to style will manage to get the attention it deserves from fashion enthusiasts as well as critics.
Her return to head of women’s designs in 2011 to the company that bares her name revealed that Jil Sander’s penchant for cuts and fabrics that ooze purity has not changed, but the brand will have to step up each season to deliver innovative designs to its fans as this is a niche in which the battle for supremacy is fierce!
The saying ‘less is more’ could define the previous and current collections signed Jil Sander, however that does not mean that the pristine styles lack vision, on the contrary, they ooze refinement and good taste, combo which is on everyone’s mind these days.
Raf Simons’ work for Jil Sanders is definitely hard to match and even harder to top, but those who underestimated Jil Sander’s creativity level were in for a surprise when the designer unveiled the Jil Sander spring 2013 collection, her first collection post her return to the label after an 8 year pause. The collection appears to be packing a high dose of modernism, minimalism and style and compared to the Jil Sander Navy spring 2011 lookbook, the brand seems to have managed to evolve and push its name further to the center of the stage as the designs that display its signature keep on looking lovelier by the season.
It is this particular soft and quiet approach to sophistication that makes us wonder what Jill Sander has prepared for Milan Fashion Week 2013 presentations held on Saturday, February 23rd, 2012 at Milan via Beltrami, 5 at 5 PM and 6PM, so if we also raised your curiosity be sure to check back and read our updates on the subject!
Photos via WWD