If you ever had any doubts whatsoever regarding Jessica Alba‘s natural beauty, just take a glimpse at these next images in the latest campaign she made for the Swiss luxury jewelry and watch brand Piaget. The gorgeous actress was named the new ambassador of Piaget’s ‘Possession’ collection. With famous Patrick Demarchelier as photographer, Brad Goreski as stylist, make-up artist Lauren Andersen and hair stylist, Renato Campora, the campaign is amazing.

No one could ever think of questioning the pick of the Swiss brand, which is more than obvious. In fact, stylist Brad Goreski seems to impeccably explain things and why Jessica Alba is Piaget’s precious choice. “She’s modern and young and cool and beautiful. I think Jessica’s the perfect face of Piaget,” he said.

‘Possession’ is described as being a ‘bond, an official or secret story of love or friendship’, containing sublime pieces in white or yellow gold, paved with diamonds or left nude. In an announcement video, Jessica said that, “The thing that’s so great about these pieces is how chic and simple they are. I love the idea of layering the gold and the silver and the rose gold – and that sparkly line is nice. All those diamonds.”

The wonderful team created six looks for the actress, each and every single one of the images revealing a different side of her personality. Sporting relaxed, laid-back or more elegant, sophisticated outfits, Jessica manages to look exquisite in all the photos for the campaign. Whether she wears a simple, casual sweater or a sexy, black dress, the 30-year-old starlet proves she didn’t lose her sex-appeal and charm.

Piaget was founded in 1874 in a little village called La Côte-aux-Fées, in Switzerland, by Georges Edouard Piaget, and throughout time it became a symbol of precision and luxury. The year 1964 represented the wow-moment when Piaget made the first watches with faces worked in precious stones such as lapis-lazuli, turquoise, onyx and tiger’s eye. Then, collection after collection, Piaget pushed the boundaries of jewelry and watchmaking creating real masterpieces. Well, they 100% confirm the founder’s motto, which is “Always do better than necessary”.

As for ‘Possession’, it makes no exception to this rule. The collection contains rings in white, yellow and pink gold, bracelets, earrings and pendants, maintaining the faithfulness towards the company’s tradition for elegance, yet with a touch of modernity.

Photos courtesy of Piaget