Gorgeous and talented Jennifer Lopez is the new face of the TOUS jewelry for the label’s spring/summer 2011 campaign. Known for her passion for jewelry, the 41-year-old beauty will appear in the brand’s ads and she is extremely thrilled about her new collaboration. “This is my favorite bear. You know, all girls love diamonds,” Jennifer says.

The campaign, made by Ellen Von Unwerth, features Jennifer Lopez wearing the dreamy designs of Rosa Tous and her husband Salvador Tous. Still, since the entire ad campaign is set to be released on April 1, one behind-the-scenes image was revealed starring the American Idol judge, designer Rosa Tous and one of her daughters.

It seems that the campaign will have a playful, feminine touch, and the representatives of the Spanish brand are utterly excited by the choice they made. Rosa Tous declared that, “We are absolutely delighted to have the iconic Jennifer Lopez be the face of TOUS’ Spring campaign.”

Jennifer Lopez for TOUS Jewelry Spring 2011

Besides, Salvador Tous, Honorific President of TOUS and Rosa’s husband, added that, “Jennifer is not just an amazingly beautiful woman, but also a talented actress, musician and dancer sharing with us strong family values as we are a family-owned business. We are confident that Jennifer Lopez will be a great spokesperson as she is genuine and endlessly charismatic; a great illustration of our brand.”

Jennifer Lopez seems to pass through a prolific period lately, professionally speaking. She made a strong come back in music with her new single ‘On the Floor’ and she is an American idol judge. Moreover, she was also announced as the first-ever Global Brand Ambassador for Gillette Venus and the face of L’Oréal Paris.

Aside these projects, Lopez stars in Gucci’s childrenswear campaign with her twins, Max and Emme. Besides, in November last year, she and husband Marc Anthony announced the launch of their lifestyle brand for Kohl’s Department stores.

Photos courtesy of TOUS, Getty Images