The upcoming season is full of exciting and attention-worthy style options in and of itself but when exciting retailer designer collaborations make the news, the interest factor gets to a whole new level. If the parade of summery oh-so-stylish pieces featured in the Versace for H&M has merely opened your fashion appetite, the fresh spring 2012 Jason Wu for Target collection is here to make you indulge even more.

Though it might seem easy to replicate the main fashion trends featured in the spring 2012 collection, the designer has chosen not to embrace this path and brings a touch of novelty and a practical approach: “My goal was not to duplicate anything from my main collection… Instead I designed completely new clothes and accessories that reflect my taste and have a voice of their own.” Indeed, the designs have a distinguishable gamine flair, focusing on timelessness, flattering choices and pops of color in just the right amount.

No loose, shapeless pieces are allowed for the upcoming months. Instead, women are strongly encouraged to take take advantage of figure enhancing pieces that spell elegance and a careful thought towards highlighting one’s best features becomes the main objective. Though not focused on chasing the latest trends, the lookbook displays some interesting hot styles: pleats, stripes, 70s prints and girly dresses which adequately balance the need for versatility with a twist.

A healthy balance between understated vibes and points of interest that add uniqueness to a look is observed all throughout the lookbook. If feminine dresses can get away with being monochrome or combining inconspicuous colors, when two piece outfits step into the spotlight, the chromatic choices become slightly more adventurous, the navy influence being particularly strong.

The practical side of the fashion equation can also be noticed in the accessories section where fairly subdued tones are pretty much the norm. Handbag styles are designed to be summery and practical while shoes are heavily directed towards comfort. One more element has the potential to induce a Missoni collaboration style madness, the price range. Clothes will retail for prices between $19.99 to $59.99 while accessories will be in the $19.99 to $49.99 range. Interested? Then mark your calendar for February 5 as this is the date when the collection will launch and it’s set to be available until March 6.

Photos via Target