The collaboration between Issa London and luxury retailer The Outnet is enjoying a lot of popularity, a day after its launch. See why!

Issa London and The Outnet have just launched an exclusive line which puts a new spin on some of the label's most iconic designs. The new collection features a multitude of spectacular accents which have a timeless allure and an impressive statement making potential. With intense shades and amazing subtle textural details the new frocks exude classiness not to mention the fact that they're already enjoying a lot of popularity. So much so, that some sales are already sold out!

The Outnet managing director Stephanie Phair definitely had the right hunch when she chose the collaboration with the label. She told Vogue UK: "Issa is a brand loved by our customers - their designs are timeless and flatter all figures. We've worked with Issa so that our customers can invest in styles that they may have missed the first time round and they also have the opportunity to buy an exclusive style at great value." With gorgeous cobalt blue, intense red, lush green tones and a multitude of feminine accents, the new alternatives are sure to turn heads every single time.

Issa London x The Outnet Dress Collection Issa London x The Outnet Dress Collection

Creating fabulous alternatives isn't the end of the story. Choosing a model was also an important step as the choice had to match the image of both brand. In the end, Stephanie Phair explained why Olympia Campbell proved the right choice for the new Issa x Outnet collection: "We wanted to ensure that whoever fronted the campaign was right for both Issa and The Outnet. As Issa is a London-based brand we felt that London rising star Olympia Campbell fitted the bill perfectly. The bright, block colours inspired the look and the feel of the images and Olympia's energy complements this perfectly." The choice proved to be a magnificent one as the model looks stunning in each dress of the new collection.

The Issa London x Outnet collection has starting at 45% of the original price, so no wonder the new pieces are quickly selling out. With these things in mind, it becomes easy to understand why the best practice for those who are in need for elegant yet versatile dresses would be to head over to and decide whether they're interested in getting any of the new Issa London dresses.

Issa London x The Outnet Dress Collection Issa London x The Outnet Dress Collection Issa London x The Outnet Dress Collection Issa London x The Outnet Dress Collection

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Photos: The Outnet