Before getting distracted by the steamy pics featuring some of the models from H&M’s newest campaign, make sure you pay special attention to the voguish outfit elements they wear. This year, the beloved Swedish fashion retailer continues to attract the attention of the public to the dangers of HIV/AIDS. The H&M Fashion Against AIDS summer 2012 ad campaign resembles a ‘make love not war’ style Hippie proclamation presenting numerous couples all dressed up in festival chic ensembles.
The campaign immortalized by photographer Dan Martensen offered promising models the chance to act out a series of romantic and sexy scenes. The catwalk kings and queens who feature in the campaign are: Alana Zimmer, Taylor Fuchs, Hanne Gaby Odiele, Mackenzie Hamilton, Vladimir Ivanov, Abiah Hostvedt, Sedene Blake, Miles Garber, Mitch Baker, Kel Markey, Loammi Goetghebeur, Nicola Wincenc, Austin Hall and Adam Wallac.
Join the team of this worldwide-known brand and fight for a generous cause by purchasing some of these laid back style creations. One of the most important objective of this year’s collection was to mix and match different ethnic prints and patterns. Africana style graphic designs along with ultra-modern design techniques add the universally-flattering and diverse quality of this campaign. Skim through these cutting-edge apparels and start building up your own festival wardrobe.
Browse through our fashion buzz about the latest H&M Fashion Against AIDS Summer 2012 campaign and start piling up on statement accessories all adorned with feathers, tribal prints and other unique details. Furthermore, you should also pay special attention to basic wardrobe staples you can incorporate in numerous looks. The hottest tank tops, dresses and dip-dye short shorts look simply amazing when sported for musical events or fun party events.
See these examples on how to combine various clothing items to pull off a head-turning look. The chromatic spectrum is dazzling! Feel free to walk on the bright side of life but don’t forget about the real purpose of this campaign. The collection will be available from 26th April 2012 online and at H&M stores.
Image courtesy of H&M