This is the fifth year when the Swedish fast fashion retailer launched its famous H&M Fashion Against AIDS collection. The objective of the complete project is to raise funds for various projects from all over the world which deal with HIV/AIDS awareness. These statement t-shirts and printed wardrobe staples will definitely encourage the youth and the large public to support similar generous causes.
Numerous artists contributed to the creation of these fashion items, Anne-Sofie Johansson as the Head of Design at H&M stated that, “I love this year’s Fashion against AIDS collection. It brings together so many global styles that send not only a powerful fashion message, but also help spread the word about HIV/AIDS awareness. It’s great that the collection includes the work of artists and illustrators from many different countries, helping us to raise funds for these vital youth HIV/AIDS charities.”
The oh-so-popular ethnic prints took center stage in the creative process of the collection. Tops, skirts and accessories are glammed up with Africana patterns which radiate diversity and a modern attitude towards the latest fashion trends. In fact, H&M wanted to join the project of international organizations to illustrate the versatility of global tribes and cultures. Besides the artsy use of prints, we also spot a multitude of fashion design techniques popularized by celebs and other modern runway shows. Dip dying for hippie style, fringes for rock divas and macrame for vintage chic fans will definitely guarantee the overwhelming success of the collection.
These unique accessories and basic outfit elements are packed with attitude and originality. The chromatic palette allows you to play with contrastive shades and flirty prints. Don’t deprive yourself from a quick glamor boost you can inject into your closet. Explore the magical world created by H&M and become a real trendsetter who’s aware not only of the latest trends, but also of the different problems of the world.
Complement your wardrobe with silky harem pants, slouchy tank tops, festival chic jewelry designs, hats and chic wedges. Kill two birds with one stone, contribute to this popular campaign and update your look for the warm season. H&M will donate no less than 25% of sales to different youth organizations dealing with HIV/AIDS awareness. The collection will be available from 26th April 2012 online and at H&M stores.
Image courtesy of H&M