
H&M never ceases to surprise us. Now, the Swedish retailer brings a new special line for the forthcoming season. Called 'Essentials', the latest collection from H&M for spring/summer 2011 features trendy items such as trench coats, shirts, pants, cardigans, shorts, boyfriend jeans, bags and Oxford shoes, all purposeful pieces proving once again that less is more ... stylish.
Famous Swedish retailer H&M is back again with a
new collection that must be shared. The H&M 'Essentials'
lookbook by Ann-Sofie Johansson for spring/summer 2011 focuses on
the head designer's fashion favorites. The line focuses on casual,
effortless clothes, perfect for all those who want to keep their
appearance while staying comfortable.
As the name suggests, the collection includes beautiful, stylish
essentials and tailored versions of casual clothes, such as elegant
blazers and jackets, yet teamed in amazing, fashionable contrasts.
The entire line is so laidback, yet it manages to bring updates
going back to basics through specific colors and cuts.
Casual doesn't necessarily mean messy, lazy and untidy. And if
there is one thing that H&M emphasizes through their latest
collection is that glam and style can be synonymous with
practicality. Everything stands in the way you mix and match. For
example, a denim jacket paired with a feminine skirt can create a
great contrast, while a posh boyfriend blazer can give a casual
twist to the on-trend smart style.
The key pieces in this line are new versions of some old
faithfuls. From trench coats and suits to denim items and capris,
H&M builds a purposeful collection that makes absolute sense
for the season that is about to start.
The entire 'Essentials' collection was thought around the idea of
casual style. Modern looks include numerous must-haves for spring/summer 2011, such as
the already famous second-skin shades, which are a true love story
this season. From nude pants and shorts to head-to-toe nude
appearances, H&M comes with fashionable variants for everyone
and for every occasion. And suddenly, the whole nude shade idea
doesn't seem so boring. Jackets, waistcoats and pants in nude hues
teamed with white flats can be the perfect match for a comfortable,
office-appropriate outfit.
White, anyone? Yes, of course. With the new season's trends proving that
getting back to basics is a good thing, H&M shows us that there
is beauty in simplicity. Besides, when a classic item such as the
white shirt is reinvented, improved and worn properly, the result
can only be cool and smart. Moreover, the white-black combination
is timeless. Don't be afraid to try an androgynous approach which
is so hot this season.
Photos courtesy of H&M
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