The H&M Divided spring/summer 2013 campaign is perfectly in tone with the festival season. The latest ads bring a multitude of gorgeous options which have a distinguishable youthful allure. From day to night, the new alternatives can be easily tailored to suit any occasion. A well defined sense of edginess and a nonchalant touch are the two vibes most festival attires have in common and the new offerings from H&M perfectly reflect these principles in the new ads directed by Stina Daag.

The H&M Divided campaign for spring/summer 2013 brings plenty of pieces you’ll want to incorporate in your wardrobe long after the festival season is over. Fab denim shorts, bold tees, colorful sneakers, spectacular yet effortlessly chic combos which perfectly match the summer spirit are just a few examples of fab pieces which can be the starting point of many exciting look in the season to come. If there’s one thing that these fab options teach us, it’s that the new getting out of a our comfort zone once in a while is the true secret of keeping our looks fresh and interesting.

H&M Divided Spring/Summer 2013 Campaign H&M Divided Spring/Summer 2013 Campaign

The latest H&M collection has another strong point which makes it a worthwhile source of inspiration. Not a single thing about the new looks says ‘uncomfortable’. The modern allure of the looks doesn’t come at the cost of comfort. The accessories are kept fairly minimal being chosen with care to complete the looks and add complexity while remaining relatively subdued at the same time. If effortless chicness is your ideal, this is the best way to go.

As far as accessories go, the new H&M Divided festival inspired campaign brings a few interesting options. Colorful staked bracelets, fab earrings, handbags with a strong bohemian flair and of course, interesting sneakers are among the alternatives that steal the spotlight in the new campaign and help create the fab youthful allure fans of the label have gotten used to.

H&M Divided Spring/Summer 2013 Campaign H&M Divided Spring/Summer 2013 Campaign H&M Divided Spring/Summer 2013 Campaign

See also:

H&M Divided Design by CRO Collection

H&M Divided Accessories Spring 2013 Lookbook

H&M Summer 2013 Lookbook

Photos: H&M