The H&M Conscious Collection has already received a lot of attention. The Vanessa Paradis Conscious campaign has already given us a glimpse into the season’s main offerings for hit season for concerned shoppers, however the new range had a distinguishable casual flair.
The new H&M Conscious Exclusive Collection broadens the palette of options with plenty of covetable alternatives which aim to bring incredibly fab alternatives for more formal events. The new partywear alternatives from H&M have a classy vibe and focus mostly around the well defined colors bringing both fabulous feminine and masculine alternatives worth considering. The new alternatives are made using sustainable materials like recycled polyamide, organic cotton, Tencel and even 100% recycled polyester. Ann-Sofie Johansson, H&M’s Head of Design states that efforts towards a more sustainable production are normal for the brand:
“I love how this collection has pure glamour and style and is made from more sustainable materials. For us at H&M, it’s natural to think about sustainability and to have it at the heart of our work.” Such statement is backed up by facts, as the label has launched an ample clothes recycling program which extends beyond H&M garments.
The new H&M Conscious Exclusive line is a proof that sustainable style doesn’t have to mean settling for less than fabulous alternatives as early attempts to create sustainable styles might have been perceived. The new H&M collection brings plenty of spectacular on trend pieces with a healthy dose of classiness which ensures the new offerings are likely to appeal to many style preferences across many age groups. A touch of asymmetry, sleek tailoring, well chosen textural details and plenty of gorgeous dresses and edgy jumpsuits which help flatter more than one body type.
If the pieces from the H&M Conscious Exclusive party collection for 2013 have caught your attention, you should know that the new line will be available online and in H&M stores worldwide starting with April 4.