Summertime is all about parties, weddings on the beach and beautiful nights spent out with your friends. Still, there’s no reason to forget about fashion and style. And H&M is a constant source of inspiration, always bringing extremely flattering and versatile items appropriate for a wide range of occasions. This time, the famous Swedish label has created an amazing collection called ‘By Night’, having as image the adorable British model Emma Maclaren.

Obviously, the key element of the H&M By Night collection is the dress. From pretty second-skin and pink shades to light red, black and edgy patterns, the new line is utterly feminine and chic, containing elegant, flowing dresses that will undoubtedly help you step out of the box. And since the spring/summer 2011 catwalks were full of ground-skimming lengths, H&M couldn’t miss the trend and brought a gorgeous long chiffon dress with a decorative draped bodice and corset panels, perfect for a romantic appearance.

Figure-fit, draped, low-cut, one-shouldered, flared or halterneck chiffon dresses, there is a rich offer for every taste and style. Choose the one that best embraces and flatters your silhouette and get ready to shine in a dreamy, fairytale outfit.

If you’re not the romantic, girlie type, the latest H&M By Night collection also has a few pieces for those of you who are more into the sexy, seductive style. As we all agree that the timeless little black dress will never be outdated, H&M reinvented and created a special figure-hugging black dress with decorative gathers and wide shoulder straps, and a low-cut neckline at the back which represents the best solution for body confident girls. Easy styling has never been so … easy!

Bold, alluring and oh so fashionable is the one-shouldered dress with decorative braiding in the H&M collection. Besides soft hues and timeless black, there are also daring prints in the line that can make a real wow-factor appearance. A wide-cut, patterned jumpsuit can be the all-occasions ticket when it comes to stylish outfits and the best alternative to the classic dress. You just need to choose stunning accessories in order to complete the look. Dare to be different and turn heads in less typical outfits that exude femininity and maximum fashion sense!

Photos courtesy of H&M