H&M’s back with a new style book and all we can say is wow! The new H&M April 2013 lookbook surpassed our expectations as far as style and chicness go as just when we thought things couldn’t get any hotter, the Swedish retail brand pushed its creativity level up a notch and managed to come up with new designs that scream hotness! The brand that featured its first ever fashion presentation during Paris Fashion Week Fall 2013 chose to take a new route to style, a more grown-up path to chicness where simplicity and sophistication fuse to deliver a high visual impact that has the potential to sweep you off your feet.
With femininity at the heart of the new H&M collection, it will come effortlessly regardless if you’re addicted to all things casual-chic or a bit more elegant. One thing that becomes obvious as you browse through the complete H&M lookbook is the fact that the designs target day to evening fashion. This means that you’ll be able to find trendy affordable fashion pieces to suit different occasions without having to raid through an array of stores to put together your new season wardrobe.
The new H&M April 2013 lookbook pushes to the daywear fashion scene an array of stylish ensembles such as short and maxi dresses, maxi & mini skirts, sexy shorts, comfy tees, poncho inspired tops, blouses and pretty jackets.
The irresistible pieces were displayed in either monochromatic dark, vivacious colors or in fabulous prints that gave the designs a more youthful vibe, so adapt your outfit to your mood as regardless of your choice you’ll look super trendy.
Now, those of you that were looking for something to wear on a more special occasion, turn your attention from the ‘suited for the sidewalk’ to the ‘suited for the catwalk’ pieces that focused more on dresses rather than separates. Cool looking black or red fabrics cut to form fitting or comfort inducing patterns were brought to the center of attention, dresses & skirts in simple fabrics, lace or fringe details that will enchant your peepers and give you a diva allure, so be sure to pick the cuts that offer your silhouette the best advantages. If you’re looking to mix glam sophistication with comfort, a pair of sexy leggings paired with a sheer top will do the trick, just take your cue from H&M and show off your new attitude-packed style!
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