The rumors have intrigued brand fans, fashion lovers and editors alike. Now it seems that the delightful presumed collaboration is actually happening. Yes, we’re talking about the recent rumors that emerged concerning the collaboration between well known Swedish retailer H&M and avant-garde fashion label Maison Martin Margiela.
H&M is notorious for a multitude of high profile collaborations with high-end brands such as Matthew Williamson, Lanvin, Versace, or Marni and the enormous success of each of the limited edition collections seems to have convinced the label to keep on bringing such delightful alternatives to please customers who want the best of both worlds: high-end style and affordable price ranges.
This time the label is heading to a more adventurous fashion territory bringing something totally unexpected and extremely spectacular. Maison Martin Margiela has been known to provide fabulous experimental styles which have dazzled and intrigued for quite some time.
The label’s mission has been to express ‘creativity through recycling, transformation and reinterpretation – like an emotion, a unique and timeless proposal defying all laws and rules. Unusual constructions, fabulous proportions along with a multitude of edgy vibes are set to merge with the ultra wearable designs for a collection that will certainly spark a lot of interest.
The new fruits of labor of this fashion forward team up are set to hit the market on November 15, being a perfect preview for the holiday offering. Given the approach to publicity of the Paris based brand, it will definitely be interesting to see the strategy the two brands will come up with.
Photo courtesy of Maison Martin Margiela