Passion, joy of life, uniqueness, confidence, efficiency and quality are the main values that characterize the designs coming from the legendary jewelry house, Ole Lynggaard Copenhagen. Danish supermodel Helena Christensen has been named the international ambassador of the new Lotus collection and appears in the brand’s worldwide campaigns. Christensen follows the footsteps of a long list of famous women such as Aqua lead singer Lene Nystrom and Hollywood actress Connie Nielsen who have represented the luxury jewelry brand in the past. Now the full campaign has been revealed featuring the supermodel photographed by Marc Høm.
“We feel Helena matches our ideas and design philosophy. She is a mature woman with power and style. Her personal style embodies the theme of our new collections – bohemian with a splash of luxury, kept casual with an eye for quality, design and detail,” Ole Lynggaard’s head designer Charlotte Lynggaard said.
Moreover, Lynggaard added that, “Her stunning eyes and caramel skin set the perfect tone for the new collections which are deeply rooted in colours and contrasts. The jewellery comes alive on her skin. Most of all, Helena has fallen head-over-heels for our vibrant Lotus collection, especially the combinations in amber, rutile and moonstone.”
The collection includes an exquisite parade of rings with beautiful precious stones, earrings in gold with diamonds and Swiss blue topaz, lotus pendants in gold with dark moonstone, and bracelets with a gorgeous bohemian twist. “My idea and design objective was around bold colours and contrast to the dark – this has been the starting point of the gypsy style Lotus ring collection. My dream was to create a ring collection in a luxury Boheme universe, where they can be worn alone or combined with several rings, necklaces or pendants,” Charlotte Lynggaard explained.
Photos courtesy of Ole Lynggaard Copenhagen