Get a jump on fall with the new ad campaigns brought to you by world’s most famous fashion houses! They all try to come up with amazing, memorable advertisements in order to make an impact. The one that drew all our attention was the one coming from renowned brand Guess for their fall/winter 2012 collection. Beautiful models Meghan Wiggins and Gigi Hadad lensed by photographer Yu Tsai rock some of the label’s hottest goodies for the upcoming cold-weather season.
What began as a family business ended up being a real fashion phenomenon. Today, the house remains true to its heritage and is still guided by two of the Marciano brothers. Throughout time, Guess became the ultimate expression of a young, sexy and adventurous lifestyle, delivering season after season loads of-lust-worthy stunners. And their fall/winter 2012 collection makes no exception. In the absence of color we can still observe the awesomeness of these creations!
Besides Guess, Yu Tsai is known for making some high-profile imagery for other international brands such as Emporio Armani, Clairol, Neiman Marcus, Bebe, BCBG & Apple. He has also created covers and editorials for top magazines like Vanity Fair, Harpers Bazaar UK, Muse, Interview and Vs. In an interview, the photographer recalls his first job for Guess. “They had seen an editorial shoot I had done in a Finnish magazine and called me up,” Tsai said. “From that one-day test came a three-year contract to shoot everything under the Guess umbrella. I traveled to Italy and Dubai. I went to China to open up the first Guess store there. I was a creative director and shooter for them. I still shoot accessories for them. It was amazing to learn about fashion, to learn about denim. To shoot denim, it’s not just lighting; it’s about shaping and really knowing how denim is supposed to fit.”
Photos courtesy of GUESS