For the ultra-sophisticated and feminine warm season collection Frida Giannini decided to draw some inspiration from the uber-popular art deco trend. The fabulous and memorable Gucci spring 2012 campaign photographed by Mert & Marcus features two of the most talented and sought-after models of the world, Karmen Pedaru and Abbey Lee Kershew in glamorous and ultra-femme outfits oh-so-characteristic of this brand. The model duo is further complemented with the presence of male model Greg Nawrat.
Stylists, in order to create an alluring and cosmopolitan chic atmosphere devoted special attention to the statement makeup style and the setting in general. The gorgeous jackets and evening dresses drenched in sparkling metallic shades rival the blinding effect of the golden magic room. In spite of the limited color palette we still have the chance to see a lavishly elegant and intriguing apparel parade.
Apparently, Abbey Lee Kershew was granted with the role of the sensual woman whereas Karmen Pedaru is potrayed as an ultra-confident fashionista who knows how to nail down more masculine type of looks. The beauty of the fabulous flapper dresses decorated with golden fringes is contrasted by the too-hot-to-handle lure of the cropped jacket and stylish bodycon trouser match. The Gucci fashion house always managed to fuel the confidence of the style pack to experiment with provocative fashion trends.
Accessories were also included in the ad campaign in order to give a detailed insight into the impressive new shapes and design patterns used to meet the ever-evolving fashion standards set by style fans from all over the world. Gorgeous handbags, high heels and sunglasses make up the core of the accessory repertoire. The name Gucci is undoubtedly synonymous with red-carpet-worthy glamor and sultry sex-appeal.
Image courtesy of Gucci