Luxury, refinement and sophistication with a practical vibe defines the new Gucci pre-fall 2012 ad campaign. The label has enlisted the name of popular names in the modeling industry: Abbey Lee Kershaw, Karmen Pedaru, Jacquelyn Jablonski, Greg Nawrat and Lenz von Johnston to highlight the defining perspective of the soon to come period. Loyal brand fans will certainly appreciate the display of opulence and timelessness emphasized by the aristocratic settings.

Rather than opting for shock value and displaying edgy alternatives, the brand’s entire focus is delivering wearable, classy and incredibly versatile alternatives that will never fail to deliver that refined allure women lust after. From the beauty choices like natural makeup and sleek, glossy ponytail hairstyles with a dramatic side part to the extremely intuitive combos that focus on fit and flattering proportions. Femininity is still a major style direction, yet masculine vibes aren’t completely left aside and are used to provide a fabulous complex vibe. Gorgeous floral prints, pleats along with animal prints for a wild vibe are presented as being the main elements for the months that are rapidly approaching.

There’s something deceivingly mysterious about the campaign’s theme. On the one hand, opulence and luxury highlight the evident perks of the high life and the entire glamorous allure associated to it. On the other hand, the forest pics and the focus on dark tones cannot help but give the impression that there’s more to the story than meets the eye. The possible theories about the narrative perspective add even more appeal to the comprehensive campaign.

Aside from the covetable ensembles, accessories manage to create that irresistable allure that makes it impossible to look away. High quality leather, exotic skin textures, metallic hardware define the handbag choices which are both roomy and extremely versatile. Long leather gloves add a touch of edginess while the jewelry and footwear choices complement the looks perfectly without necessarily becoming the main points of interest.

Photo courtesy of Gucci