The new H&M fall 2013 campaign brings Gisele Bündchen back into the spotlight. The Brazilian supermodel, who is the face of the label, previously appeared in the brand’s spring summer 2011 campaign, and has now made her much awaited return. The streets of London proved the perfect background for the Swedish retailer’s newest campaign shot by photographer Lachlan Bailey. The star announced her new gig ( for which she allegedly received between $3 million and $5 million) via Instagram with a single photo with the caption: “New H&M campaign. Nova campanha da H&M.” The 33 year old bombshell looks classy and a bit melancholic in several cozy outfits which beautifully illustrate some of the next season’s hottest trends.
The Gisele Bündchen for H&M campaign brings a cool mix of elegant and trendy pieces. Despite the apparent simplicity of the new looks, there are plenty of interesting ideas presented in the new campaign. Military accents have been present on the fall 2013 runways in many interesting forms. The Swedish retailer opted for a fairly discreet version, a military-inspired coat with a modern vibe which can be easily adapted to many outfits. Craving a trendy touch yet don’t want to go for something overly dramatic? Winter white pieces can be a great option for such needs.
The winter white tone seems to be one of the color trends that always comes back in one way or another, even though it might not always be heavily emphasized. Its popularity be easily understood: it’s hard to go wrong with a simple, cozy white sweater and it’s probably one of the most versatile piece in a fashionista’s cold season wardrobe. Another reason why the looks presented in the Gisele Bündchen for H&M fall 2013 ads feel so effortlessly chic? The clever textural contrasts. A cool shearling vest, like the one from the new H&M campaign, is a practical way of adding to complexity to an outfit without trying too hard.
Another easy way to bring your new season looks to the next level? Investing in the right accessories. Edgy metallic bracelets or sexy high heel ankle boots are some of the coolest suggestions from the new Gisele Bündchen for H&M campaign. Are we the only ones who suddenly feel a strong urge to go buy our entire new season wardrobe from the retailer?