Even though the weather outside is still unfriendly, all the new collections are already starting to drop online. The latest we added on our lustlist? The absolutely lovable, roll-worthy line coming from famous retailer H&M. Lensed by Andreas Sjodin, Frida Gustavsson models for the H&M summer 2012 collection looking absolutely gorgeous in the retailer’s oh-so-stylish pieces. Since the sportswear trend had a rather elegant take on the spring fashion runways, the label’s line is rife with surprisingly chic and luxurious sporty items.
Tap into one of the hottest trends of the season investing in comfy, practical items. Reveal your sportier side and give a special spin to your dressing trying unique combinations. Once the months start to warm up think high-waisted shorts worn with sexy tops and jackets. Not sure how, but H&M always manages to impress its customers providing one-of-a-kind goodies for fashion addicts who are constantly looking to update their wardrobe.
The new H&M summer 2012 collection features fresh, fashionable and ultra-cool looks that are meant to take the seriously polished style to a whole new sartorial dimension. Sporty staples receive a chic touch and the wide assortment of dresses, tops and shorts are beautifully reinterpreted in a surprisingly sophisticated way. This is the best time to add a pop of color to your summer ensembles with eye-catching shades of pink, yellow and purple as seen in the retailer’s collection. For those who are more into feminine, ladylike pieces, H&M also brings some super-fancy silhouettes. Therefore, heat things up this summer with classy dresses and skirts. Take a peek and revamp your wardrobe!
Photos courtesy of H&M