The Free People July 2013 catalog has already arrived! It’s hard to keep up with the fast pace with which the retailer comes with new catalogs and lookbooks, however, given the multitude of fun options it constantly brings, it’s definitely worth the effort. The catalog reveals the many faces of the boho chic style as the 70s have not diminished the label’s ability to come up with fresh options one bit. In fact, it seems that creative insights expand with each new set of looks we see.

For the Free People July 2013 catalogue, the label enlisted photographer Paola Kudacki and Polish model Anja Rubik. The label adopted an interesting perspective and brought many whimsical looks. Perhaps one of the most interesting aspects of the new line is the fact that it features many transitional pieces already, particularly fab jackets and ankle boots that we typically reach for only when the temperatures start dropping. Still, that doesn’t mean that seasonal ensembles are neglected. Quite the opposite is true, in fact. The label comes with a stunning array of gorgeous breezy lace dresses and an interesting mix of romantic floral patterns and abstract motifs.

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The new Free People catalog for July 2013 can be a great source of insight when it comes to getting a perfect balance between edgy and delicate elements for that much coveted hard-meets-soft vibe. Juggling with proportions and not being afraid of exaggerated contrasts is definitely one way of tackling the elusive effect, but for those who prefer to avoid the risk of faux pas, even subtle textural contrasts can prove a great way to vary one’s look.

One area where the label’s choices seem to be consistent is accessorizing. This is where the label brings eye-catching edgy accents on a regular basis for a funky allure. Aside from retro sunglasses and comfy footwear, the Free People July 2013 catalog brings plenty of exciting armor-like jewelry pieces for an easily distinguishable yet not overdone rebellious vibe.

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See also:Free People Summer: June 2013 eCatalog

Photos: Free People