Erin Wasson stars in the Zadig & Voltaire spring 2012 campaign sporting some of the brand’s effortlessly hip pieces and flaunting her remarkable charisma and natural beauty. The French brand’s collection for the warm season features an array of uber-cool goodies and stylish must-haves to stand out from the crowd. And Erin seems to be the perfect embodiment of the label’s casual chic and intrinsic spirit.
“The original idea behind Zadig & Voltaire is to create a new luxury. From the beginning, Zadig & Voltaire has naturally established itself as a “concept store designer” ahead of its time. Zadig & Voltaire is a breath of fresh air, a dream factory, a producer of designs (…) My wish was also to create a French brand and a specific distribution network,” Thierry Gillier said.
Last year, Wasson has also collaborated with the brand in order to create an exclusive capsule collection titled ‘Erin Meets Zadig’. Speaking about their collaboration, the American model said that, “What I really appreciate about this collaboration is Zadig’s French roots allowed me to explore another side of my aesthetic. The Zadig team and I share a similar approach and look. There is an air of something very classic and French, yet the mentality is rock and roll, which speaks to me.”
For the upcoming season, the Zadig & Voltaire collection includes a riot of versatile, comfy and relaxed pieces. Think shorts, skirts, slouchy tops and sweaters, jackets and cardigans, dresses, pants, but also boots, handbags, belts, scarves, and sunnies. Have a noisey, get inspired and upgrade your wardrobe!
Photos courtesy of Zadig & Voltaire