Roberto Cavalli announced that gorgeous Elisa Sednaoui, niece of photographer Stephane Sednaoui and the goddaughter of the French footwear designer Christian Louboutin will be the face of the new Cavalli signature fragrance. The beautiful 23-year-old Italian model and actress will be featured in the print ad campaign photographed by Steven Klein set to be released in February 2012. She will also star in the TV advertising which will be made by Johan Renck.
The famous designer said that Elisa has an animal side and that she is the perfect embodiment of the Cavalli woman. “Elisa is self-confident and she has an amazing personality. She has this animal side, she is enthusiastic, really sexy with a stunning body and hypnotic eyes. She is the woman every woman would like to be, so she is the real Cavalli woman,” Cavalli said.
Moreover, Eva Cavalli described Elisa as being “beautiful, with a stunning body and hypnotic eyes. The Cavalli woman is strong, sensual and secure, knows exactly what she wants and can get it immediately. There is something feline inside all of us; every woman wants to be a bit of a tiger, a little wild. That’s one of the reasons why Roberto loves animal print so much.”
Coty Prestige senior vice-president international European marketing Françoise Mariez added that, “Elisa is the Cavalli woman. We couldn’t have made a better choice than her. She embodies all the values of Cavalli: glamour, elegance and sexiness. She definitely doesn’t go unnoticed.”
Elisa Sednaoui appeared in the French film ‘Bus Palladium,’ directed by Christopher Thompson. Some of her future films include Davide Manuli’s Italian adaptation of ‘The Legend of Kaspar Hauser’ with Vincent Gallo, and ‘L’amour dure trois ans,’ an adaptation of Frédéric Beigbeder’s best-selling book. Besides, she appeared in the Giorgio Armani spring/summer 2011 advertising campaign and was chosen by Karl Lagerfeld as face of Chanel‘s Plein Soleil eyewear collection this spring.
On being Cavalli’s new face, Christian Louboutin’s goddaughter confessed that she feels so fortunate and thankful. “I feel like I have a tiger inside. I’m blessed and very grateful to have the opportunity to be the face of the Roberto Cavalli fragrance, it’s a real honour,” Elisa said.
The floral-amber Cavalli scent was composed by perfumer Louise Turner of Givaudan. Its alluring orange blossom key notes that express femininity, sensuality and extravagance making it very Italian are perfectly completed by notes of Tonka bean, pink peppercorn, vanilla absolute and benzoin. Speaking about the new fragrance, Eva Cavalli said in a press conference that, “This is so emotional for us, and I want to thank Michele and the Coty team for everything they have done. It’s been hard work, but also a lot of fun… We are very proud of this fragrance.”
Photos courtesy of Roberto Cavalli