DKNY sure brings a variety of interesting looks and concepts to the table on a regular basis. After the chic uptown girl allure from the DKNY fall 2012 ad campaign featuring Ashley Greene, now the label seems to try to turn the page completely and bring a more youthful and fabulous touch with British model Cara Delevingne. After city chic come youthful 90s throwbacks in a multitude of eye-catching tones that are meant to be noticed and most of all, remembered.

The new looks fit perfectly Cara Delevingne, who has been selected Model of the Year. British Fashion Council representatives motivated their decision by saying: “Cara’s unique sense of style and flair in front of the camera has made her one of the most prominent names in fashion, walking in an impressive 31 shows in September.” The new gig as the face of DKNY sure comes to confirm this belief. The new DKNY offerings? Simple sport inspired alternatives which are a definite eye-catcher when boldly combined with other high impact pieces in vibrant tones.

DKNY Spring 2013 Campaign

A multitude of fabulous accents contribute to the young and hip allure that fits Cara like a glove. Among these we can name uber colorful accessories such as retro inspired headphones, large totes, fanny packs, interesting sunglasses, fab bracelets or sporty caps or backpacks. There are also classier accents yet the overall vibe is a sporty one. For the label’s point of view, the spring/summer 2013 fashion will be filled with spectacular yet fairly basic pieces matched creatively for an outstanding impact. Effortless chic vibes will never fail to fascinate and intrigue and it seems that most retailers are catching on and offering spectacular new alternatives worth checking out. Whether you love the exact interpretation of these trends or simply crave their simple and relaxed allure, it definitely pays off to single out your favorite elements from the new campaign and brainstorm ways to apply them to enhance your style and expand your new season casual wardrobe.

DKNY Spring 2013 Campaign DKNY Spring 2013 Campaign DKNY Spring 2013 Campaign

Photo courtesy of DKNY