The DKNY spring/summer 2014 campaign is filled with ultra covetable looks for the upcoming season. The luxury label tapped models Cara Delevingne, Eliza Cummings and Jourdan Dunn for the new campaign lensed by Mikael Jansson. They pose alongside skater Dylan Rieder and rapper A$AP Rocky in Times Square, New York City. The label’s spring 2014 collection is inspired by street-wear, so the new ads definitely reflect the youthful and edgy allure of the new looks.

The new DKNY spring 2014 campaign brings both casual looks with a tomboyish vibe and more elegant ensembles into the spotlight. Though the label used many 80s and 90s style influences in the new line, the looks themselves have a very fresh contemporary vibe which is sure to please the brand’s ever-growing fan base. Among the label’s main style suggestions for the new season are denim overalls, long overcoats, tailored blazers or flirty dresses in vibrant tones. These pieces are cleverly combined to create effortless cool, head-turning ensembles.

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Sporty accents, cleverly incorporated even in the elegant looks spotted in the new DKNY spring 2014 campaign, are one of main reasons why the looks manage to stand out instantly. As you may know, sportswear influences were among the biggest spring 2014 runway trends. If you’re looking to try out the hot trend, the label’s cool styling tricks, like adding sneakers and/or a baseball cap to an otherwise elegant look or playing with proportions and textures for an unexpected allure, will definitely come in handy.

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The DKNY spring/summer 2014 ads also bring into the spotlight some of the most interesting options from the label’s accessory line. This is where we find a couple of interesting nods to the ’90s logo mania, several variations on the ‘it’ accessory of the season, baseball caps, but also several colorful pieces with a distinguishable modern flair which can spice up any look.

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Photos: DKNY