The 2011 collaboration of this world-wide-known beverage brand with Karl Lagerfeld launched a real craze among fans of haute couture. This time, creative directors at Diet Coke decided to adopt a more entertaining and attention-grabbing attitude when selecting their favorite couturier from the high-class world of contemporary fashion. The Diet Coke by Jean Paul Gaultier campaign photographed by Stephane Sednaoui features a selection of amazing bottle designs, hot models and the oh-so-admired prophetic style godfather.
The selected theme for this year presents the clash between night and day looks. Jean Paul Gaultier, with his extravagant and provocative style vision, succeeded in occupying a prominent position in the spotlight. These images illustrate how creative and innovative Gaultier’s style really is. According to the promo of the campaign, these bottles will be available starting April in no less than 9 countries in Europe.
Take a closer look at the amazing bottle models envisioned by Jean Paul Gaultier for this year. The night version of the fab Diet Coke is dressed up in a cone bra corset whereas the day bottle is glammed up with a more casual nautical white and blue pattern in the signature Breton style re-mixed and elaborated by JPG. A limited-edition bottle will be also launched this simmer. The bottles will definitely win the heart of the public especially after spotting the tiniest details like the ‘Tattoo’ design revealing the love affair of the couturier with body art.
Collect all the voguish bottles included in this amazing campaign to own an haute couture Diet Coke collection. If you want to purchase all these bottles, purchase the collector’s box or you can also get hold of them separately. Humor and modern edge could be some of the buzzwords used to characterize the latest Diet Coke campaign. Hiding the face of models behind the image of Jean Paul Gaultier doesn’t fail to inject amusement into the photoshooting.
Image courtesy of Diet Coke