Alluring beaches, blue waters, spectacular views, glamour… Experience a dreamy walk on the Italian Riviera with the latest Christian Dior Cruise 2012 ad campaign. You’ll discover breathtaking landscapes, enjoy a relaxing promenade on Portofino’s narrow alleys, sit down at one of the inviting cafés, or sunbath on a luxurious yacht. Resonating with style and charm, the French house’s campaign, titled ‘I found my love in Portofino’, tells a beautiful story having nine chapters, each one of them conceived like a different postcard. Shot by photographer Ellen Von Unwerth, the campaign features models Jac Jagaciak and Antonio Nava.
Known as the perfect resort for the rich and famous, Portofino’s atmosphere represented the main source of inspiration for both the absolutely stunning images and for the short movie. Considered as the jewel of the Italian Riviera, Portofino is a seriously gorgeous knot of ochre and pink buildings backed by hills clad in pines, palms, azaleas and cypresses. Could you imagine something more fanciful and romantic? Besides, what can be more appropriate than an exquisite set for a refined, uber-feminine collection? Bright, youthful and cheerful, the legendary house’s new line is rife with a gazillion of season-appropriate pieces.
The most style-savvy girls will irremediably fall in love with all the latest Dior temptations. The house’s cruise 2012 ad campaign doesn’t just tell a beautiful love story but it also manages to flawlessly express the outstanding vibe of the collection. Modern and refreshing yet with a chic and sophisticated feel, the line includes a showstopping parade of color-blocked caftans, pique shifts with bow necklines, pretty pleated skirts, bicolor A-line pea coats, zip-up jackets, sleeveless and open-back blouses, cropped and flared pants, jumpsuits printed with ‘Diamond’, sexy shorts with large stripes, and drop-waist dresses.
Indulge yourself in refined fabrics such as silk, wool, crepe de Chine, cashmere, velvet calfskin, cotton voile, or organza. Think vibrant colors and bold prints, graphic cuts, but also go-with-everything neutrals and soft, delicate silhouettes. Embrace all things flirty and feminine with pretty self-tie collars, pleats, crystal beads, and paillettes embroidery. Reveal the audacious side in you with gunmetal lamé inserts, fringes, silver sequins, and crocodile details.
All the mesmerizing ensembles in the Dior cruise 2012 collection are completed by comfy footwear like latticed raffia flats, incredibly stylish accessories such as braided belts, bracelets and hats, and those absolutely delicious and irresistible Dior handbags. Well, not to mention the timeless and unique “Lady Dior” bag! Check out the house’s ad campaign and the video, draw your inspiration and get ready to stay voguish all season long. Have fun and play dress-up trying oh-so-dazzling and luxurious looks!
Photos courtesy of Christian Dior