It’s Chloé’s 60th anniversary this year and Clare Waight Keller’s third season for the legendary brand. “I immersed myself in the archive. But what’s stayed in my mind most is something the founder, Gaby Aghion, said in an interview.’I don’t explain. I’m happy to live the life I wanted.’ That’s the spirit of Chloé, to me. I wanted to capture that feeling for today — the feminine side with the boyish side,” she added.
“I love the fact that [Chloé] was started by a woman, and I love the fact that it speaks to women,” Waight Keller told WWD last year. And her spring 2013 collection was indeed a manifestation of all-things-feminine, lace, eyelet, flounces, 3D daisies, embroideries, bows, and ruffles. Still, the designer added a masculine and rather sporty flare through shape and style.
“My first Chloé collection was scary, because there’s a lot of anticipation. I’d really only been here for six to eight weeks, and I was taking things home at the weekend and wondering, ‘Am I doing this right?’ It was an intense six weeks of reworking. Now I feel, ‘OK, I’ve got a few new reference points that are going to become mine, and a few old ones that I’ll put a new spin on,’ but it’s a difficult time for designers. You’re always toying with, ‘Is this new enough? Have I seen this before? Is this right for women as well as the brand?'” Claire said in an interview.
Still, her spring 2013 collection was a success. There were chic one-shoulder pieces, Bermuda shorts, dresses, pants, and boxy cropped tops oozing sophistication and elegance. As for the color palette, there was an amazing softness and chicness given by go-with-everything neutrals, ochre, peach, and navy. Have a nosey!
Photos courtesy of style.com