With the spring summer 2011 season approaching we are beginning to see more and more ad campaigns from various well known designers who are promoting their fabulous creations highlighting the most popular fashion trends in the process. One of the most interesting marketing strategies when it comes to ad campaigns is the one adopted by the Burberry brand.
The brand has chosen an evolving ad campaign as their marketing strategy, which means the photos of the collection will change each month to give the public the opportunity to see more of the several designs available and keep things fresh and interesting. The photos will highlight different collections each month highlighting designs from Burberry Prorsum, Burberry London, Burberry Brit and Burberry accessories.
The first photos released were shot by the well known fashion photographer Mario Testino who also shot the photos for the Versace 2011 ad campaign.
Cara Delevingne and Jacob Young are the first models that are representing the brand. The campaign, shot on the Brighton beach has an extremely modern vibe being classy, stylish and extremely appealing from an aesthetic point of view.
According to Christopher Bailey, the ad campaign aims to reproduce the classic British style in a versatile manner. However, taking into account the strong marketing strategies used as well as the powerful accent placed on using the latest technology, the brand’s intention to appeal to younger consumers is more than obvious.
The looks endorsed are fashionable and modern having a distinguishable biker look inspiration. The looks are impressively well balanced from a color standpoint due to the fact that although neutral colors are the main focus, vibrant color accents are skillfully used to create strong focal points that add interest to the looks presented and draw attention instantly.
Accessories are an important part of the looks promoted by the brand as the bright, vivid hues invariably attract attention being a central part of the looks created. We can only conclude that as far as handbags are concerned , the classic black conservative handbag is quickly losing ground in favor of more bold, daring styles in the warm seasons of this year. With an average of 5 different advertising campaigns programmed per season this year, we will definitely see our fair share of Burberry creations so stay tuned for the latest news.