It’a always great fun to reveal new, cool projects! This time, Guess by Marciano announces a special partnership with famous Swedish blogger and already style icon Elin Kling. This is the American clothing brand’s first-ever design collaboration that will result into a limited edition women’s capsule collection featuring a chic range of blouses, dresses, jackets, leather pants and denim goodies, set to be released this fall in November.
“When I met Elin, we connected right away,” Guess Inc. CEO and creative director Paul Marciano says in a statement. “She has style, she has personality, and she is typically our customer. She is feminine, she is sexy, she is super confident, and I really love how she perceived the brand. It isn’t just that she is a blogger – what drove me first was her. It was Elin. And that is what is important for us.” When it comes to the role bloggers play in today’s fashion world, Marciano admitted that they have as much influence as fashion editors.
Besides her renowned blog, Elin is also the fashion director of her own fashion magazine STYLEBY and she is the founder and partner of Fashion Networks, Sweden’s largest online fashion community, which includes NowManifest, recently acquired by Conde Nast. Moreover, this is not Elin’s first collaboration with a clothing brand after designing a collection for H&M.
“It was an easy decision to make my own collection for GUESS by Marciano. I’ve always been a big fan of GUESS, its history and of Paul’s work,” said Elin Kling. “Especially after meeting him and hearing him talk about the campaigns and his love for the brand really got me excited for this project. In just two days after going through the GUESS archives, I had done almost all the sketches!”
The line is inspired by the style of matadors and classic Spanish femininity. “This collection has a more of a feminine vibe and inspiration from Paul’s pictures of the matadors. I also picked up a lot of details from the archived campaigns of GUESS and tried to create a collection how I would wear this in 2012,” Kling wrote on her blog.
We still have to wait until November 22 when the Elin Kling for Marciano capsule collection will arrive at GUESS by Marciano retail stores and in select GUESS stores around the world, and leading department stores and multibrand accounts in Europe as well as online at www.GUESSbyMarciano.com. Well, this is a collection we’re definitely looking forward to see and, why not, purchase!
Photos courtesy of stylebykling.nowmanifest.com