A fierce name to match an even fiercer approach to style, Bitching and Junkfood revealed their spring/summer 2013 lookbook and a quick glimpse at the lineup should definitely get your attention focused! Obviously, the name choice of the brand definitely shocked us a bit and got us to raise our eyebrows but after taking a peek at the take on style the skills Kathryn Blunden and Marion Bergin, Bitching & Junkfood’s designers, we were overjoyed to have stumbled upon such a smokin’ hot clothing line!
Our peepers were mesmerized by the brand’s cut and paste aesthetic, thus we must warn you that if you’re all about statement styles the new Bitching and Junkfood spring/summer 2013 lookbook will probably get you ready to spend all your savings!
If you had any doubt concerning the brand’s mesmerizing powers, this should definitely clear your concerns: the London-based fashion brand has managed to sweep style icons off their-feet, fashion icons such as Rihanna, Rita Ora and Jessie J, creating customized outfits that match perfectly their personality!
So, what exactly characterizes the relatively newbie fashion brand? Well, the brand takes its pride in its pop culture inspired designs spiced-up by flamboyant digital prints, designs that are made to make jaws drop!
For the spring/summer of 2013 Bitching & Junkfood designers wanted to mix vintage/retro cuts with subculture genres and eye popping prints and pigments and it seems that their efforts paid off as each and every piece featured in the new lookbook makes you want to stare. Sundresses featuring bold cuts and pigments as well as various lengths dominated the lineup as this is the It fashion item of the moment. Next, retro summer shorts, sexy leggings, cropped tops, cool jackets/vests featuring interesting elements such as spikes, prints or clear fabric insertions made sure to deliver a high visual impact. If monochromes ruled the runways, electric bright prints and bold, far from strict lines took over the Bitching and Junkfood spring/summer 2013 lineup, so take your cue from these ready-to-wow trends and let your creativity take over!
Fashion is no longer as restrictive, so dare to amp-up the fun and style level of your spring/summer 2013 wardrobe and revamp your style to ensure yourself a spot among those envied for their fierceness!
Photos: Bitching and Junkfood