Bebe has revealed their new campaign for summer 2011 called “Sun Kissed Style”. Eye-popping, bubblegum shades, sweet details and a special retro flair are unique things characterizing the collection. Featuring gorgeous Brazilian model, Cintia Dicker, the campaign brings the hottest trend for the upcoming season: bold brights. It’s time to play with fashion and boost self-confidence wearing vibrant pinks and reds. There are no restrictive rules. You just need to show your creativity and start mixing and matching in style.

Playful and fun, the Bebe summer 2011 collection has a retro vibe reviving and reinterpreting the ’60s and ’70s fashion. Lovely hues, stripes, animal prints, candy-colored accessories, roses, bows, sophisticated hats and different chic details are the main ingredients of a lovely line that exudes maximum femininity. Cintia sports versatile outfits that make us dream of sunny summertime days. Sexy lace wrap dresses and cutout jumpsuits, ruched belted rompers, pink knee socks, dizzy towering platform sandals and head-turning jewelry are ready to become real statement pieces. The ultimate crush: an adorable chain bow clutch.

Since it’s quite difficult to embrace brights and since psychedelic prints and edgy shades are not for everyone, Bebe also comes with some classic colors and pieces for those of you who love the simple styling. Therefore, old faithfuls like blacks and whites are back and ready to become wardrobe favorites. Versatile and easy to wear, these all-occasion colors are utterly elegant and sophisticated despite their apparent simplicity. A white tuxedo skirt or a pair of white shorts such as seen in the Bebe collection can be a smart investment that you can keep for years to come.

‘Femininity’ is the word that best describes the Bebe summer 2011 campaign. You’ll fall in love with all the cute flowers and bows that adorn clothing items, handbags and sandals, but also chic hats and stunning jewelry that complements the outfits. Whether you choose to go bold or keep it simple, don’t forget to always go for something that flatters your silhouette and matches your personality.

Photos courtesy of Bebe