With all the talk about the Twilight series, Ashley Greene was on the spotlight lately, being featured in several important magazines over the months, the most recent example being the November Allure cover. With such a great exposure in the media it was only a matter of time really until she would be offered significant endorsement gigs and the DKNY brand is the retailer that has managed to convince the 24 old actress to be the face of the brand for a one year period.
Ashley, who rocked a fabulous Donna Karan dress at the Costume Institute Gala earlier this year will be the face of DKNY and DKNY Jeans. The news appeared on the DKNY official page and the press release revealed the qualities that made the actress perfect for the brand:
“Ashley embodies everything DKNY—her energy, her spirit, her eclectic personal style. She is on the forefront of what it means to connect with a global fan base through social media, a focus that is aligned with our digital and new media initiatives“ declared Donna Karan’s executive vice president of global marketing and communications, Patti Cohen.
The event couldn’t have ended without Ashley making a few comments of her own regarding her appreciation towards the brand: “I’ve always loved Donna Karan’s creations,” the star began. She continued by highlighting some of the best qualities the creations of the brand have in her opinion:
“To be a part of the brands’ message is incredibly exciting because it feels like such an organic fit. It’s easy to talk about how these clothes work for my lifestyle, whether I’m in New York, L.A. or traveling for work.”
Just like Rachel Bilson, Hilary Duff,Alexa Chung, Anja Rubik, Harley Viera Newton, and Leigh Lezark who were brand ambassadors in the past, Greene will star in the spring 2012 ad campaign. The global campaigns will be shot by Inez van Lamsweerde and Vinoodh Matadin. Judging by the attention the brand pays to online exposure, we can expect a lot of updates along the way.
Photo Credit: Getty Images