The new season is announcing itself to be a super hot one as far as fashion goes and designers have spiked up their creations with an incredible dose of sexiness introduced through form fitting designs, flowing dresses and stylish denim pieces. One of the brands that has earned its popularity by bringing to the surface high quality, casual-chic ensembles is Armani Exchange and by checking out the brand’s new spring 2012 ad campaigns you can definitely tell why the brand’s become so successful.

The label that features both men and women clothing has opted to go super chic this spring 2012 season through the use of plenty of denim, stylish sexy yet casual dresses, knits as well as stylish jackets, all carefully detailed to underline the silhouette.

Shot in the sunny area of Palm Springs, California by acclaimed photographer Matthew Scrivens, Armani Exchange’s spring 2012 ad campaign sizzles and with amazing outfits dressed by models Barbara Palvin and Alex Cunha, the result couldn’t have been other than super hot. Ms. Palvin can be seen in the ad campaign donning an array of amazingly feminine chic outfits that seem to feature a perfect balance between elegance and casualness, designs that will make your day-time wardrobe irresistible. From skinny jeans paired with matching denim jackets to sexy comfy dresses and cool sweaters and shorts anything goes this season at Armani Exchange, so pick your favorite ensembles and mix them together to obtain a unique personalized look that suits your personality. Accessories are also a must especially if you’re going for a pant-blazer ensemble, so turn towards the help of stylish scarves which you can wrap neatly around your neck.

When it comes to men’s wear, mixing and matching seems to be the way to go, so prepare to mix casual items such as jeans with stylish shirts, polo shirts, knitted cardigans as well as blazers. The effect of mixing different styles is super stylish and chic, so check out the new campaign signed Armani Exchange and draw inspiration for your new season style makeover.

Photos courtesy of Armani Exchange