The Armani Exchange holiday 2013 campaign is here and it’s filled with cool options worth drawing inspiration from. Though the label has turned to black and white photos for its newest campaign, presumably to add a classy, almost cinematic allure to the new ad campaign, it’s fairly easy to distinguish the main options the brand puts in the spotlight for the new campaign. The brand tapped bombshells Katya Riabinkina, Agne Konciute and Julia Frauche and male models Simon Nessman, Simon Van Meervenne and Alex Cunha for the new campaign shot by Robbie Fimmano and styled by Karl Templer.
The central idea of the new Armani Exchange holiday 2013 campaign is a glamorous party where everyone is relaxed and having fun. The best thing about the new ads is that they perfectly capture the brand’s vision, emphasizing effortless chicness with a fab youthful twist. On the one hand, we have simple combos featuring timeless pieces styled in a cool, modern way and super trendy options which radiate youthfulness and which are sure to prove a good source of inspiration for those who are fans of effortless chic looks.
Masculine influences are clearly visible in the new Armani Exchange campaign for holiday 2013. The variety of cool blazers and simple shirts included in the new line are perhaps the best examples on how to create an androgynous look without trying too hard. Another fall/winter 2013 trend that is well represented in the new Armani Exchange campaign is leather. From biker jackets to gorgeous form fitting dresses, the line ads feature a multitude of cool pieces which can instantly add a hint of edginess to just about any look. For a more luxurious spin, the label also included faux fur pieces which instantly add complexity to a simple look.
When it comes to patterns, the choice is clear: geometric accents dominate in the holiday 2013 Armani Exchange lookbook. Checkers and abstract motifs are some of the best choices for making a cool statement in the upcoming season. As far as accessories are concerned, the choices are fairly limited and revolve mostly around minimalistic sandals and sexy ankle booties, cool clutches and classy eyewear alternatives.
Photos: Armani Exchange