Nowadays, most female celebrities get to launch a fashion or beauty project. While many such initiatives are frowned upon, other seem like a very natural addition to the star’s current interests. Alexa Chung‘s much anticipated initiative definitely belongs to the later category. After mesmerizing everyone with her unique sense of style and fronting campaigns for a variety of labels such as Maje or Supega or the collaborations with Madewell, the star is finally ready to express her creativity with her very own fashion line.

The close contact with the fashion industry definitely sets high expectations for her new line. Though the project has just been confirmed, the beloved fashionista is definitely feeling the pressure.

She sees the possibility of failure as unlike many celebs who have their clothing lines, she’ll do everything herself: “I’ve got nothing to lose, it’s a bit of fun,” Chung said. “In this current era of celebrity no one believes you actually design the stuff anyway, even though I sketch everything myself. So if it sucks I can say I had nothing to do with it, and if it’s really good I can say ‘Here are the drawings, it’s all my own work!'”

Her modesty is definitely touching, especially given her amazing ability to set trends and her recent achievement. She was chosen by The British Fashion Council to speak for the country’s designers in an ambassador role.

There’s no word yet regarding the possible launch date of the newest creations signed by Alexa Chung or the price range for the new line, but we’re definitely anxious to see how the 28 year old star will translate her flawless taste into covetable creations with the high potential of flying off the shelves.

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