Abercrombie & Fitch stirs controversy again, this time over a Taylor Swift tee. The ‘#more boyfriends than t.s.‘, made allusion to the star’s tumultuous love life and her short lived relationships. What was supposed to be a funny remark backfired instantly and stirred an intense backlash as angered fans instantly reacted with angry calls, comments, videos and even petitions.
Emma Worley, a fan from Herminie, Pennsylvania decided to ask the company to remove the T-shirt from production instantly through a petition on Change.org, ‘Because it’s hurtful to Taylor Swift and Swifties everywhere!’ The petition received 86 signatures and prompted the company to remove the T-shirt in question. Realizing the mistake, the company listened and an apology via Twitter quickly followed: “Hey #swifties we no longer sell the tshirt. We <3 Taylor’s music and think she’s awesome!”
Presumably after many calls on the matter, the Abercrombie & Fitch PR department voicemail now sends the automated message: “Thank you for calling Abercrombie & Fitch public relations. If you are calling regarding the Taylor Swift t-shirt, please note this is no longer available.” But even with the Abercrombie & Fitch Taylor Swift T-shirt out of production, the emotional response on the matter still exists.
While some fans voice their joy for the result, ‘Look at the power of Swifties,’ being one of the comments, others like fans Chelsea Nicole went a step further and called the initiative childish and stated ‘Honestly, I don’t even care that the T-shirt is out of production. I will never shop at Abercrombie & Fitch again. I hope your business falls to the ground.’
Abercrombie & Fitch is no stranger to controversies. Not long ago, the company’s CEO stirred a massive controversy when he explained why the company refuses to sell clothes above size 10. The exclusionary policy didn’t stop at average shoppers. The company reportedly paid Jersey Shore star The Situation to stop wearing its clothes.
Photos: PR Photos