The new LC Lauren Conrad collection for Kohl’s is full of adorable looks, rich in delicate fabrics, bohemian prints, fruity colors. Modeled by Lauren Conrad, the spring/summer 2011 lookbook is the perfect materialization of the collection having a romantic and fresh feel, yet feminine and flirty.
This is a playful fashion line that invites you to add pops of colors and flowers into your wardrobe bringing essential items for the upcoming season. The fairytale, romantic touch of the LC Lauren Conrad collection for Kohl’s is expressed through unique, feminine details, but also through a cute campaign that has lots of flowers, candies, cupcakes, hanging chandeliers, and various colorful elements.
Coming with lots of girlie pieces and an effortless style, Lauren Conrad’s latest collection for Kohl’s is less-expensive, most items being priced under $60.
Pretty dusty pink, soft pastels and lightweight fabrics are the expression of a fresh, free and delicate spirit. Both versatile and practical, the collection flawlessly combines comfort and femininity through the colors and patterns used.
In fact, it seems that “femininity” is the key word when it comes to Lauren’s creations. Despite the girlieness expressed by ruffles, floral prints and lace details, the collection also spices up and adds a touch of sophistication and a California-inspired chic vibe using modern elements like skinny jeans or boyfriend blazers.
The collection contains, once again, wearable items that are easy to match allowing you to play with different styles whether you want something for a daytime, casual look, or on the contrary, something more formal and elegant for a special occasion. You’ll certainly love those amazing floral printed floaty dresses!
Many of the items in the collection will be available in sizes 2-16 in Kohl’s stores and on kohls.com now through March.
Lauren Conrad started her collaboration with Kohl’s in 2009. The 24-year-old fashion designer, reality star and New York Times best-selling author has been called by Kohl’s senior executive vice president Don Brennan a “pop culture icon whose style resonates with our contemporary customer. We are confident the LC Lauren Conrad collection brings customers both the contemporary style and the world-class brands they want at a price that delivers incredible value.”
Speaking about her first collection for Kohl’s, Lauren Conrad said that “Partnering with a successful national retailer like Kohl’s supports my mission to make great clothing accessible to young women everywhere.” She also added that “the collection is a reflection of my personal style and will offer fresh, California Casual designs at an affordable price.”
Besides her fashion career, Lauren also has a passion for writing. In fact, she is a New York Times best-selling author for “L.A. Candy” and “Sweet Little Lies: An L.A. Candy Novel.” Last fall, she published two more books, “Sugar and Spice: An L.A. Candy Novel” and “Lauren Conrad Style.”
Photo courtesy of Kohl’s