
It is time we take a peek at the Emma Watson for People Tree spring 2011 campaign. The pictures are amazing revealing a self-confident 20-year-old girl who perfectly rocks relaxed, effortless outfits and a sexy pixie haircut. The release of the collection will take place on February 28 coinciding with Fairtrade Fortnight, an annual event celebrating fair and ethical trading values.
Emma Watson has proved that fashion is not
a strange and unknown thing to her. Moreover, the beautiful actress
proves that this domain can also be friendly with the environment.
Her collaboration with People Three was materialized into this
spring/summer 2011 collection set to be launched on February 28.
The date coincides with Monday's Fairtrade Fortnight, an annual
event celebrating fair and ethical trading values.
Speaking about fashion, the 20-year-old "Harry Potter" star said
that "it feels amazing. Fashion is something that I love. I try not
to think about it too much. I try and block all that off and I just
do what I love and just have fun with it. I've definitely been
feeling the pressure a bit more recently but it's just fun for
me."
Now, the images from the Emma Watson for People Tree
Spring 2011 campaign were finally revealed featuring the
adorable actress wearing pieces in the collection and flawlessly
rocking her fashionable short pixie
haircut. The collection will be available on People's Tree
website.
About the collaboration, Emma Watson said that "the design process
continued with me trying on each and every piece to get the fits
just as I wanted them and then I visited Bangladesh to see the
clothing actually being made and meet the people making it. It was
an incredible and life-changing experience - I really wish everyone
had the chance to see the difference Fair Trade makes with their
own eyes."
This is the third collection that Emma creates for the label.
People Tree works with 50 Fair Trade groups in 15 countries trying
to improve the situation in the world's most marginalized
communities, but they also choose different production methods in
order to reduce environmental impact.
"Fair Trade fashion comes from the villages - and provides a real
alternative to working in a garment factory and the harsh
environment of living in a slum," Emma explained. "Fair Trade
fashion is often completely handmade - and made of 100% natural and
organic cotton - and it's a small miracle that we as consumers can
participate in a process that is keeping skills and communities
alive and helping them to prosper."
On February 14, Emma received the Style Icon award at Elle Style
Awards 2011.
Famous designer Vivienne Westwood presented Emma with the award.
Explaining the reasons for believing that Watson deserves this
title, Elle's editor Lorraine Candy said: "We always say at Elle,
‘It’s not what you wear, it’s the way you wear it’, and she’s got
such spirit, Emma. I think that makes her stylish."
Image courtesy of People Tree
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