Alexa Chung goes on a shopping spree with Lucky magazine. The model-turned-presenter-turned-fashion designer-turned-host of Lifetime’s competition series 24 Hour Catwalk, who also won the public-voted British Style Award at the recent British Fashion Awards, admits that, “I haven’t been shopping in ages!”. With an inimitable, unique style, Alexa says she doesn’t have a stylist. “Not ever”, she told Lucky.
The lovely star, who has recently been made an ambassador for the British Fashion Council, says that, “I moved to America four days before the show started. So I wear lots of what I already had.. and I work with Chanel, so I wear some of that.” While flicking through the racks, the 28-year-old Brit It-girl finds a floor length polka dotted skirt with a high slit up the thigh and says that, “I like how everything’s kind of low-key sexy. How sick is that? Really plain and grandma but then there’s the slit.”
Famous for her eccentric style, Ms Chung said in the March 2012 issue of ELLE UK that, “I don’t ever presume that people have copied the way I dress. I comment that I like what someone’s wearing and then a friend will say, ‘What? Your outfit?’ and I realise that’s why I like it. My mum always points out girls who sort of look the same as me.”
On her shopping spree with Lucky, the 24 Hour Catwalk star also gives her friend advice on what to buy. In fact, Alexa had the chance to show off her styling skills for Superga’s spring/summer 2012 campaign. While at Narnia, a vintage and consignment shop around the corner from Reformation that lives up to its name, she tells Lucky that, “I like the way there’s lots of themes… Navajo seems to be the thing right now.”
Besides being a fashion muse for girls around the world, Alexa is also a talented designer. The Brit beauty has a collaboration with US brand Madewell for which she created a second collection for fall/winter 2011-2012. Speaking about being a designer, Ms Chung told ELLE’s March 2012 issue that, “The journey I’ve gone on has been from just liking clothes in Topshop to trying to understand about actual fashion – I had never even been to a show until a few years ago. Now I know more, I can see that being a designer is a f***** hard slog. I want to make sure I’m helping if I can.”
When it comes to fashion choices, it seems that Alexa knows exactly what she likes. If in an interview with Company magazine she admitted that she wishes she’d never worn Ugg boots, this time she told Lucky that she loves jumpers. “I have way too many navy jumpers. I just can’t seem to get enough,” she said. And this time around, she opted for tangerine.
Alexa also created her own version of the BBC Children in Need’s iconic Pudsey Bear using midnight blue velvet and featuring a white bandana with embroidered red hearts. “I’ve grown up with BBC Children in Need and it’s always amazing to see the power it has in bringing the UK together to help disadvantaged children. The lengths people go to, to raise money is extraordinary and this was, I hope, my way of making a difference,” she stated in an interview.
When finally heading to APC in SoHo, where the style star has shopped for years, Alexa told Lucky magazine that, “APC was the first store that I really got into. I can buy something here and it looks good for every. It’s not trendy.”
It seems that the gorgeous fashionista and the magazine’s reporter had a lot of fun on their shopping adventure. Alexa Chung didn’t just model and choose a gazillion pieces that perfectly matched her boy/girl aesthetic, but she also styled her shopping companion, makeup artist and friend Tamah K. and danced with APC’s Resort 2012 collection. Well, the photos speak for themselves! Take a peek!
Photo courtesy of Lucky