As Hello Kitty is turning 35 this year, the famous brand has celebrated its anniversary with a brand new and very special collection: the Black Label, a beautiful vintage-inspired collection of watches.

Many of these luxurious watches are embedded with real diamonds and Swarovski crystals.

The iconic Hello Kitty image is always there, representing the ideal situation where fun, fashion and attitude mix together just fine. The Hello Kitty Black Label watch collection has a little bit of everything.

We loved the Black and Gold Enamel Link Kitty, as well as the Silver Square and Diamond Link Kitty, inspired by the ’80s with a bit of retro feel.

Hello Kitty Black Enamel Dial Watch

The Hello Kitty Black Enamel Dial Watch is another cute watch, as like many other watches from this collection, is fun, yet office-friendly. With a size adjustable band, this beautiful watch features a pink sapphire flower rest on a black enamel face in a diamond studded frame, while a silver hardware and a black patent leather band complete the look. The Hello Kitty Full Body Glam Watch is remarkable due to its full-bodied pose in a pink dress and bow, while a black background offers a striking contrast.

Hello Kitty Black Label Diamond Watches

Another glam watch is the Black Diamond Rock Kitty, which features a cool Hello Kitty crest on the face of the watch. So, if you’re into a glamorous watch like one from the Black Label collection, don’t waste any time. True fashionistas, just like Jaime Winstone, Fearne Cotton, V V Brown and Pixie Geldof have been spotted wearing one!