Controversy is no strange to Rihanna who managed to launch a real series of restrictions coming from the authorities of no less than 11 countries as well as the BBC’s daytime radio. Indeed the delicate content of the video that lines up a multitude of scenes in which the young diva and other characters are portrayed in different postures would lead to Rihanna’s ‘S&M’ video banned in 11 countries. The inappropriate content of the music video shows Rihanna dressed in pink latex and whipping her co-actors.

As the suggestive title reveals, this is no ordinary video and it is meant to break out a real debate bringing huge popularity to Rihanna. Following the footsteps of Lady Gaga, she managed to go from the real good girl to a naughty one who’s eager to keep fans on their toes and to come up with smashing ideas to boost her reputation as a real music chameleon.

The spokesperson of BBC claimed that: “We are waiting for an edited version before deciding whether it will be played in the daytime.” Indeed the lyrics as “Cause I maybe be bad, but I’m perfectly good at it/ Sex in the air, I don’t care, I love the smell of it/ Sticks and stones may break my bones, but chains and whips excite me.”

It’s no wonder how the video was named as inappropriate in all these countries. Fans will have the chance to see the video on Youtube with a parental warning included before watching it. The video features stars as Perez Hilton.


Authorities and various media sources are waiting for the re-edit of the video and Rihanna was also eager to state her opinion about this phenomenon of rejection by Youtube and BBC. She states that: “U can now view the S&M video on UNFLAGGED!!!” Also tweeting, “They watched Umbrella … I was full nude.”